Cannabidiol (CBD) is one of the fastest-growing trends in consumer goods & the industry will grow by 22.2% from 2019 to 2025. The growth is so significant that it’s speculated to reach $23.6 billion by 2025. But even a powerhouse product like this oil has its challenges. For eg, a typical advertisement channel doesn’t advertise it for its legally ambiguous status.
Because of this, these brands such as CBDistillery need creative digital advertising campaigns to promote their products and reach potential customers. However, to sell it online, you need to know how to market with or without online advertising. The latter is easier and there are a proven number of methods to market it online.
Content marketing using lead magnets
You should offer a lead magnet in exchange for an email address while marketing the oil. The lead magnet provides value to the user, while their email address helps you nurture this potential customer into a paid customer. A lead magnet is an incentive that marketers give to potential buyers in exchange for their email address or other contact information.
The benefits are –
- Increase awareness of your brand and product
- Build your brand credibility
- Increase your list of email marketing
Lead magnets generally provide a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. They’re one of the best ways to gain more email subscribers and resources can be a game-changer in your business. An example is “10 Ways To Overcome Anxiety”, or “7 Ways To Overcome Post Work Out Pain”.
The idea is to create a valuable resource that you provide to potential future customers at no charge. The idea is that the user may find the information convincing enough to purchase from your store. He can also share it with friends who can thus become future customers of your CBD products.
Content marketing using blogs
Advertising this oil can be risky, but you can advertise these through content marketing to target cold prospects. You can convert them as many people are actively searching for:
- Information on the products
- Information on different types of CBD oils
- Health benefits of it
- Where to buy near them
- Where to buy this oil
Your prospective customers are likely to search using the above keyword as search phrases along with hundreds of other semantically related search queries. So, to market your products, you need a content marketing strategy to provide relevant content in search results. There are many benefits of using a blog:
- No need to pay for advertising campaigns
- Increase the online visibility of your brand.
- Drive more website traffic from organic search results on Google and Bing.
Link building
It is the process of gaining a link from one website to yours. It’s guest posting on authority sites in return for a link back to your website. This will enable your site to climb higher on the search engine rankings. In addition, you can hire a reputed link building agency to create outbound links from your website or blog that point to authority sites other than getting inbound links. Pointing to authority sites in the cannabis and hemp markets will fetch you extra traffic.
The CBD oil business is new and is thriving globally & almost every entrepreneur is looking for the secrets of marketing. If predictions are correct, this is going to be a multibillion-dollar industry. The general public is liking CBD-infused products and brands are also trying to build awareness and market their products.
Email marketing
Don’t skip it as it is still a competent digital marketing tactic, and can be highly lucrative. Other than Instagram, the mail is still one of the popular places people visit every day. Also, email users on phone are growing every day, thus making it more of an important tactic to you.
Email prospective customers a CBD education-focused email newsletter with relevant blog content, product reviews, and new product announcements. This might make them interested thus increasing footfall at your website or e-store. The reasons you should use it-
- Stay in touch with your customers and prospects.
- Keep them informed on your products.
- Reach targeted people on any device.
