It should be obvious by now that video is an important marketing channel and businesses with integrated video marketing are doing several times better than them without.
Next, you may wonder, what constitutes a great video? What keeps viewers interested? Is it a compelling narrative? Maybe it’s all about getting in front of the right people at the right moment.
Here are seven tips for creating effective video content. We hope you find these suggestions useful as you plan and create your videos.
Focus on the video narrative and not on sales
There’s a lot of sales clutter on the Internet that actively annoys and repels your clients. Don’t allow your brand to be like them; instead, focus your video on the narrative rather than sales. Keep in mind that the same guidelines that apply to conventional content marketing also apply to video marketing: focus on the value you’re offering to your clients.
Get the most of a video’s emotional potential by appealing to your customers’ hidden desires and needs. Are you concerned that you’ll lose leads this way? At the end of your video, you can also include smart and relevant calls-to-action as well as a tracked URL (make sure it fits into your overall story).
Make the best out of your video’s first 10 seconds
Within 10 seconds or less, one-fifth of your visitors will click away from a video. The video experts advise making short videos and to the point. What is our suggestion? Get directly to the heart of the topic and control your audience’s expectations from the start (within the first 5 to 10 seconds).
You may spark their interest by asking questions and using teasers to grab your audience’s attention straight immediately.
Incorporate humor into your video. Don’t be dull!
Tell your stories both with and without the use of audio.
Videos now autoplay with sound on Facebook, thanks to a recent adjustment (unless your phone is on silent mode).
It’s yet unknown how this adjustment would affect Facebook watching habits. Several publishers claimed that up to 85% of video views on Facebook occurred with the sound turned down before the change.
With this in mind, consider how you can make your video engaging and interesting for viewers while it’s playing silently or with the sound turned on.
When it comes to video, marketers should consider how they may tell a compelling narrative without using audio. You may undoubtedly increase the effectiveness of your content if consumers can pick up a tale without the need for sound.
According to Tim Washer, Cisco’s Social Media Manager, “Comedy makes people nervous in the business world, and they think it doesn’t belong here. But why wouldn’t you test it and see if you can make it work if it may help you get your point across more efficiently and economically?”
So, what does your target market desire instead? They want to laugh, feel enlightened, and be dragged away from their mundane 9-to-5 jobs to forget about their problems.
When done correctly, a business might benefit from integrating humor in its media content.
Your video should quickly express its worth and be creative with the right content. Using an online video editor you can easily add effects to make it attractive. People must watch because it makes them feel good, inspires them to act, or educates them anything different?
Include CTAs generously
Make sure to include calls-to-action in your videos as you’re making them (CTA).
A video CTA doesn’t always have to lead to a transaction or sign-up; examples of video CTAs include:
- Subscribe to your channel on YouTube.
- Like/Follow your Page
- Please do share this with your friends.
- Check out additional content and leave a comment on the video.
Make your video SEO-friendly by adding tags
You may use several strategies to guarantee that your videos are seen more easily in search results. The first step in getting the most SEO value out of your video (before uploading it to any sharing services) is to publish it on your website.
It’s also crucial to enable embedding on your video to improve your chances of receiving inbound marketing referrals. Oh, and don’t forget about video sitemaps — Google describes how to make a video sitemap on this handy page.
When it comes to optimizing videos for SEO, descriptions are crucial. Why? Well, captions help Google’s search crawlers understand what’s in your video and what it’s about.
As a result, make sure that your films are tagged with important keywords and that they are thoroughly explained with detailed descriptions and unique titles. Keep in mind that if there’s a box, it’s for a reason — Google wants you to fill it out to help you rank.
Use video to educate your customers and show your worth
You may be surprised to know that visual learners make up 65 percent of your audience. Educating your audience is one of the most effective video marketing strategies. And the best part is that education comes in a variety of formats. You may, for example, show your consumers how to utilize your product or service and provide them helpful hints on how to get the most out of it. Alternatively, you may host a webinar to demonstrate your industry expertise, establish your brand as a thought leader, bring value to your customers’ lives, and generate leads.
Social proof for your product or service may also be provided via video. When making video success stories, concentrate on your customer’s narrative and the results they obtained as a result of utilizing your product or service. Copyblogger’s handy question template will assist you in creating fantastic and human-focused video and audio.
Thank you for taking the time to read this article. I hope you’ve found our video marketing tips to be helpful.
So, do you have video as a part of your marketing plan? Do you have any suggestions for video content creation?
2022 will witness many businesses and brands competing on video platforms, and you mustn’t remain back.