How to define a good mobile application project?

Got an idea for a mobile app but don’t know how to develop it? Are you also thinking of hiring a developer to complete your mobile app project, but don’t know the steps you need to take in order to build a good mobile app project?

Mavendigital are not only experts in app development outsourcing, but also help you set up your mobile app project to be as complete and relevant as possible. 

Thus, thanks to this previous and essential step, you will be able to define the main characteristics of your application, and determine an appropriate budget, which will allow you to more easily find an appropriate developer to set up your mobile application project.

I. First of all…

First and foremost, you need to make sure that the mobile app project you want to launch is indeed a good idea and that it doesn’t end up drowned in the app store. You then need to analyze and define the target audience for your mobile application project: 

You must, first of all, determine for which type of device your mobile application project will be available: Android, iOS, tablet or smartphone. It can be useful to know when your app will be used. For example, there are major differences between an application used outdoors, and an application exclusively used from your home, this can for example define the direction of use of the device (horizontal or vertical).

II. The idea of ​​mobile application

The budget is crucial. How much are you willing to spend on the development of your mobile application project? In the majority of cases, this generally depends on the type of user targeted or the type of need covered by the application.

To find out if your mobile app project can be successful and become an app, you will need to ask people if you really need to create it. (Be very critical about the product or service of your mobile app project that you want to launch). The best way to find out is to ask your target audience if there is no app that meets that need yet, and if they would be willing to pay for any mobile apps that meet that need.

In any case, you may think of developing an application as a complement to other activities. In this case, you have your own clients to answer these questions.

Have you really looked into whether there are already mobile apps similar to what you want to do? Maybe there is competition out there, but that shouldn’t put you off, there is a lot you can do to grow your mobile app project and move forward. You can improve it by making it faster, more efficient and offering it to the public at a more attractive price.

Second, have you thought about making money with the app? If the answer is yes, except for social media apps, you need to be clear on how you want to proceed. You can’t just say, I’ll make money from advertising! Without a clear strategy it won’t work.

Here are some monetization strategies:

Paid download: the user pays a small fee to download the application. Investigate the competition if you are using this technique in order to see the chosen pricing strategy

Integrate advertising into your mobile application project. There are several types of advertising in apps: banners, interstitials, recommending other apps, video viewing etc.

Freemium model: give the user a free version with open access and a premium offer with paid access in the form of a monthly subscription for a few additional services.

The user can make product purchases within the application itself: transferring the e-commerce model to the mobile which sells its products through the application itself.

III. Describe exactly what you want to do.

Remember that the freelance developer or app development company you want to hire is not in your head, so try to convey as much information as possible.

Maybe now you don’t want to reveal your mobile app idea for fear that it will be plagiarized. However, industry experts hold the theory that the idea itself isn’t worth much, but what matters is the team of developers and the people who can bring the idea to fruition and make it grow.

Now that you’ve gotten past the fear of revealing your idea, we can focus on how to define a relevant mobile app project: 

1. Describe the features of the application

How many different screens will be needed for the mobile app, what can be done on each of them, and most importantly, what the app itself is for or how the user will use it. The ideal would be to draw the prototype (even on paper) and use a prototyping tool to establish a flow between the screens. If you include this in your mobile app developer project, they’ll get a much more complete picture of your app.  

2. Is there a benchmark application that can serve as an example?

A referral app could go a long way in developing your mobile app. It may be that other similar applications already exist but with different functionality, a different price, or in a different market.

3. Will users of the application have to register?

This recording, do you want it with Facebook, Twitter, Google+, and LinkedIn? If you want to attract a user to store their data, you will need them to register. Social networks are used more and more to register, especially because you can also get additional information from these networks. Will you need the user to have their own profile within the app? In this case, it will be particularly useful.

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