If you are making a list of things that will bring success to a company, customer service may not be top of the list. Often it will be a brilliant product, hot prices or favorable offer like bonusy bez depozytu in the game , and yes, these are important, but good customer service cannot be dismissed. If the customers are happy and enjoy their transactions, they may be prepared to overlook a little mistake or problem now and again.
Understanding the Point
Most business owners will realize that they have to provide good customer service but often not to the degree that it should be promoted. There are plenty of reasons why it should be, and here they are in no particular order.
- Increased business – A company needs to make money to survive. If workers are happy and efficient, people will want to deal with them. A busy customer will choose the store that will not keep them waiting rather than the one whose staff seem to be in no hurry.
- Reputation – People love to talk about their experiences, and often it will be about the bad ones. If you provide good customer service, you will be out of this conversation and your competitors who are getting criticized.
- Retaining customers – Repeat business is a good thing. People get into the habit of considering you their go-to company, and the idea will stick. If you provide them with good customer service, that will be more important than most things. They will even be prepared to pay a few cents extra rather than make a saving and be badly treated. When they are not happy after one or two visits, they are likely to stop visiting.
- Business survival – It is that simple. A company can rise or fall depending on customer satisfaction. If the problems start early on in the company’s development, it may never get the chance to become well established. Half of the new companies do not last 5 years. All the facts and figures are based on genuine research and figures from customer satisfaction software, so clearly, customer satisfaction is vital to survival.
When considering a good customer, it is important to consider their spending in the long term. A big order is great, but it can be better to have years’ worth of smaller ones. Well-treated customers will buy more than badly treated ones. Just by chatting to customers, it can make them add to their basket and bring you more profit.
It makes sense to realize that if your employees are happy, then they are more likely to do things to make the customer happy. It is not enough to allow a bit of leeway on hours or a small percentage saving on their purchases but make them feel involved. If you can make them feel important, they will also make the customer feel important.
Marketing does not have to be the radio advert you place or the flyers that get delivered. A happy customer can be the ideal marketing tool. If they recommend you when friends and neighbours need supplies, it will save the money from your marketing budget.