If you’re a part of the fashion industry and haven’t seen social media moves like these, it may be time to take notice. Social media has been a great source for consumers and designers alike to discover new brands and products. The Fashion Marketing research publication from the Fashion Institute of Technology found that consumers spent over $9 billion on social media in 2016.
Fashion bloggers have become such powerful sources of influence, they often define trends before they even happen. It seems like every other week there is a new site launching that offers consumers an interactive way to explore clothing, trends, and helpful opinions from bloggers worldwide. Social media and beauty and lifestyle blog have emerged as another way for designers to reach consumers, but with a few new rules.
The current social media landscape is evolving. With the advent of new platforms like Snapchat and Instagram Stories, consumers are able to engage with brands in more ways than ever before. The following tips will help ensure your social media campaign is both on brand and effective:
1) Build Your Brand on Every Platform.
With all the different platforms out there, it may seem like a waste of your time to create social media accounts for each one. However, doing so will help you grow your community and spread awareness of your brand through each channel.
When thinking about reaching consumers on multiple platforms, you need to consider your brand’s personality. For example, if you are an upscale fashion brand that appeals to a younger clientele, it may make more sense for you to start with Instagram first. The platform is very visual and will give your brand the chance to tell a story through your images.
If you are an edgy luxury brand, brands like Casio could be an ideal choice because of their edgy appeal and unique message. Snapchat could be another choice for brands that want to focus on selling high-end products or experiences that might not fit within the typical Instagram or Twitter parameters. If you’re a part of the fashion industry and haven’t seen social media moves like these, it may be time to take notice. Social media has been a great source for consumers and designers alike to discover new brands and products. Click here if you want to use marketing services from BuzzVoice.The Fashion Marketing research publication from the Fashion Institute of Technology found that consumers spent over $9 billion on social media in 2016,
2) Focus on Content Quality Over Quantity.
Once you’ve determined the best social media platform for your brand, it’s time to start thinking about how you can build organic buzz. The key here is to focus on high-quality content that will inspire other consumers to want to engage with your brand.
Creating quality content should be one of your main goals for this platform since it is the only way that other people will want to follow you and interact with your brand. Some brands even send out “look books” or collections of their favorite products in different outfits or styles, tagged with their own unique hashtag, to spread their message online. This gives consumers a sneak peek into what they may see in stores soon.
3) Seek Out Influencers.
Influencers who are active on social media are able to connect with thousands of fans or followers at a moment’s notice. These individuals are essentially the faces of certain brands and can be your main source for connecting with consumers.
By finding influencers that are interested in the same products you are, you can build a more authentic relationship with them. One option is to recruit celebrities or well-known personalities to promote your brand through social media. This strategy requires careful planning because you need to be careful not to offend anyone. But, if you’re careful, it can be extremely successful and fun!
4) Target Your Audience on Social Media Platforms.
With so many social media platforms out there, it can be difficult to know where to spend your time. According to IBM’s 2016 Social Media Analytics Benchmark Study, Facebook, Instagram, and YouTube are the top three social media sites for marketing. Facebook still reigns supreme when it comes to engagement on the platform.
The majority of your posts should be posted on all social media platforms at once, but you can adjust your posting schedules depending on what day of the week each platform is most active. For example, Twitter tends to be more active during business hours while Pinterest is more popular on weekends. This knowledge can help you fine tune your content so that it gets seen by the right audience at the right time.
5) Reach Consumers Across All Media Platforms.
The more connected consumers are with each other, the better. Today’s consumers don’t want to follow a brand on just one social media platform. They want to see their favorite products or experiences from their favorite people. As a result, it’s important to include all major social media platforms in your marketing strategies.
Take advantage of each platform by mastering them both. This will help consumers get a taste of the different things you have to offer in one place and help them decide which works best for them in terms of marketing and interaction.
6) Use Social Media to Reach Millennials.
Millennials are not only the largest age group in the United States, they are also one of the most tech-savvy. They value social media, tech savvy brands, and tech savvy products. According to an article on Business 2 Community, brands need to be tech savvy in order to reach Millennial consumers. And tech savvy does not refer solely to websites or software features. For Millennial consumers, it has everything to do with connecting with them online.
A brand’s social media platforms can be used to help them get their hands on collectables like limited edition items or early access to new product launches via contests or giveaways that leverage social media platforms like Twitter or Instagram.
7) Use Social Media to Reach the ‘Road Warriors’.
There are certain audiences that are constantly on the road or in transit. This could include professionals that have to fly for work constantly or never have time to sit down during their busy days. As a result, they rely on things like Twitter and Instagram for entertainment and connectivity.
