EMAIL LIST – BACKGROUND FOR EVERY CAMPAIGN

With Marketers, everyone knows that there are many marketing tools, online media such as Facebook, Google, SEO … and Email Marketing are among them. But make sure not too many people understand the true value of Email Marketing and apply it successfully. We will learn together about the role and importance of Email Database and how to develop Email list. It is called true and long term.

1. The importance of a good Email list

A. What is Email List?

Mail List usually the list containing the contact data of each client recognized by individual mail addresses and other data areas in the event if any.

The most basic email list will only include the customer’s personal email address, so these lists will be very limited, then it is difficult for you to divide that list by different criteria. For a complete Email list, you should have at least the following fields: address, first name, last name, gender. Additional fields such as occupation, phone number, position, company.

Any marketer has a hard time collecting personal information from customers, so the experience and knowledge throughout this book will help you marketers to solve that problem in a simple way. Simple and easy.

B. What is a good Email list?

In your data,there are many of mail records, but have you ever asked yourself a question “Is this email list good or not? Is the data still good and usable? ”

Determining whether a Email list is good or not depends on many criteria, and you need to answer the following questions to answer what you want:

Where does your listing come from?

Many of you wonder if listings that are up for sale will work. There are indeed a lot of similar questions and the answer here will always be “Yes, if you want to impress your potential customers”.

Why is that, simply no one likes to receive letters but they do not know who you are? Do not understand what your product or service is? And it seems that you are bothering them, make sure they will not pay attention to your Email when they have to receive hundreds of other emails one day. So you’ve lost a potential customer you could have done better already.

However, that is only one of the minor reasons, the most important one here is related to SPAM – the eternal problem in Email Marketing. This reason is explained in more detail later in the book.

Has this list been used in the last 3 months?

What does this question mean? If you haven’t sent an email campaign for 3 months, your customers probably forgot who you are? And one thing is for sure, your customers are already in the hands of your competitors, so you have almost no opportunity to reach them, let alone closing sales and selling.

Do you know who the customers on that list are?

You don’t have to know every person in the email list you have, but at least you have to understand what these email lists are like, for example:

  • This Email List is customers who bought iPhone X in August.
  • This customer list has signed up to try the product in the promotional month in June 2020.
  • Why do you need to know that? That’s because, only if you know who your customers are? What characteristics do they have? Therefore, you can have the next strategies and tactics to take care, increase sales or have effective ways to reach customers for the business.

For case with: List of clients who attempt the item

  • What will the next step do to increase sales?
  • Email customer care by asking how they use the product?
  • Send an Email with an attractive offer
  • Understanding your customers is the core of marketing.

C. The value of Email Database for businesses

According to a survey, most businesses pay less attention to building customer databases and storing customer information. When looking for the third party service they often ask the following: “My side does not have Email data, how are you?” or “Does your party provide data, I want to use Email Marketing but the database is very limited.”

How strange, are all business owners who have been in business for quite a long time without even getting the most basic customer list. Fear that by doing so, our business is no different than throwing money through the window.

Do you know why? Because the marketers were not afraid to work day and night, they had a headache, brainstorming creative ideas and preparing to spend money to communicate with the sales target to increase sales. But in return, they only received a pure database file. Really wasteful beyond imagination.

Feel lucky because you have a really good Email database file, just like the Facebook Audience file, or Google Cookies, you own it forever. You do not need to worry when your advertising account is locked, then you lose your customer data file like Facebook or Google, you already have an Email file and you can use any tool to send Customer Care Email.In addition, general data protection regulations (GDPR) is complianted by companies about data protection and privacy standards. It is a SUSTAINABLE VALUE.

D. Email List & Email campaign

A quality Email list will bring successful Email Marketing campaigns because:

  • You know who you are sending to
  • You know how your customers like the content
  • You know how your customers have the habit of reading Email
  • You know when sending an Email will bring the best open rates
  • You succeed because you know your customers in the palm of your hand.

2. Changing client information data – have to be or need to not? 

How to explain to you the use of email lists through trading, buying and selling is in the wrong direction to help you understand that we should not spend effort and time on meaningless things?

In the previous section, you already know the value of Email lists as well as determining what a good Email list is, you will have a different, intuitive and logical view before starting to build lists. Email Marketing.

Before buying, selling and exchanging emails, have you ever thought to yourself, “Should you trust the seller of your data?”. Maybe you’ll not accept it 100%, a fear will show up in your brain and in your intellect will emerge a arrangement of questions like:

  • Is the data you have purchased alone or not?
  • List of thousands of CEOs so cheap, is this a scam?
  • Where does this data come from, how can I verify its accuracy?

A series of questions that come to mind make you think twice before deciding whether to buy or not. But then … you decide to BUY. You are afraid of wasting an opportunity that makes it impossible for you to rest assured to sleep on a pillow. So you have caught the “first trap” – Database in building property values ​​for you and your business.

Have crashed into TB should follow. You start learning about the email service providers, trying to send as many emails as possible, as soon as possible because you want to verify your listing, want to sell and recover the money spent. buy data. By this step, you have fallen into the “second trap” – that is SPAM Email.

Once you fall into the two traps as above and the effect is not as expected, you will have no way to get rid of negative thoughts, your thoughts will be like:

  • It turns out Email Marketing is so, ineffective, sending so much that no one calls to ask about the product
  • Email Marketing is SPAM, but there is no hell

The value you receive is completely worth the value you have spent. Email if it’s just buying data and sending it, then waiting for the sale to rush, maybe the whole world is already rich, right? Therefore, do not think about buying and selling email lists, because the value you receive will be a SOUND, not a 0 anymore, because before that you have to spend money, effort, time. things that bring no value.

But that is just the visible surface of the effectiveness you can see, there are many more harmful factors and they even directly affect your brand.

Your domain name is thrown into the Blacklist

Why is your domain blacklisted by email service providers such as Gmail and Hotmail? When you send such mass Email spam, the ESPs will track and save your email sending history including:

  • Sender’s name.
  • Email address used to send.
  • Content in Email: keywords related to brand, affiliate link in Email.
  • Domain name in Email you use.

All this information will be put into the spam filter of each provider, then evaluate and classify the quality and reputation of the email sender – the term will be called Reputation or Sender Score. The lower the index, the lower your confidence and the Email you send will fall into Spam or blocked. So, what is the Reputation index based on?

  • The number and percentage of corrupted emails on the total number of emails sent.
  • Number and percentage of recipients who stopped receiving messages.
  • Number and percentage of recipients marking you as spamming them.
  • Emails that you send are usually vulnerable to spam of the recipient

Emails that you send are usually vulnerable to spam of the recipient

As analyzed above, your falling into the Blacklist will make your Email vulnerable to spam, but not simply when you send the Email campaign, but even when you send emails dealing normally with customers. The same goes for goods. That is the most serious consequence that you need a lot of time to fix, the recovery time is from one to two months.

So do you want any emails sent to customers fall into the spam section or not?

3. Thinking in developing email lists

You all understand that if we think right, our actions will be right and will certainly succeed. So does the development of your Email list, the core of which is your mindset and opinion. You must understand that you are building sustainable assets and values ​​for yourself and your business, and it is worth the effort and effort to do. Once you’ve determined that, all your actions will revolve around it and you’ll gradually realize that this is not too difficult and you are bringing real value to your customers.

What is the “value for customers” mentioned above? That is the usefulness, insight, sympathy of you with your customers through in-depth articles on the issues they care about, attractive incentive policies, valuable benefits. The economic value customers will get when they come to you voluntarily. When you maintain these things, customers will always receive, always expect the email, the information you are giving. And at some point, customers will crave the value you bring to them. This is really great. You will do it completely when you THINKING right in developing a prospect list.

So really to think correctly, what would you need to determine?

  • Email is a sustainable asset: you must be thinking that you are building your property and creating a sustainable value for yourself.
  • Give first: let go before the values ​​you or yourself the business you have to build customer trust.
  • Do not push customers: all let customers voluntarily, find ways to let customers voluntarily give you their personal information. Do not force your customers to leave you if they feel uncomfortable.

With Marketers, everyone knows that there are many marketing tools, online media such as Facebook, Google, SEO … and Email Marketing are among them. But make sure not too many people understand the true value of Email Marketing and apply it successfully. We will learn together about the role and importance of Email Database and how to develop Email list. It is called true and long term.

1. The importance of a good Email list

A. What is Email List?

Mail List usually the list containing the contact data of each client recognized by individual mail addresses and other data areas in the event if any.

The most basic email list will only include the customer’s personal email address, so these lists will be very limited, then it is difficult for you to divide that list by different criteria. For a complete Email list, you should have at least the following fields: address, first name, last name, gender. Additional fields such as occupation, phone number, position, company.

Any marketer has a hard time collecting personal information from customers, so the experience and knowledge throughout this book will help you marketers to solve that problem in a simple way. Simple and easy.

B. What is a good Email list?

In your data,there are many of mail records, but have you ever asked yourself a question “Is this email list good or not? Is the data still good and usable? ”

Determining whether a Email list is good or not depends on many criteria, and you need to answer the following questions to answer what you want:

Where does your listing come from?

Many of you wonder if listings that are up for sale will work. There are indeed a lot of similar questions and the answer here will always be “Yes, if you want to impress your potential customers”.

Why is that, simply no one likes to receive letters but they do not know who you are? Do not understand what your product or service is? And it seems that you are bothering them, make sure they will not pay attention to your Email when they have to receive hundreds of other emails one day. So you’ve lost a potential customer you could have done better already.

However, that is only one of the minor reasons, the most important one here is related to SPAM – the eternal problem in Email Marketing. This reason is explained in more detail later in the book.

Has this list been used in the last 3 months?

What does this question mean? If you haven’t sent an email campaign for 3 months, your customers probably forgot who you are? And one thing is for sure, your customers are already in the hands of your competitors, so you have almost no opportunity to reach them, let alone closing sales and selling.

Do you know who the customers on that list are?

You don’t have to know every person in the email list you have, but at least you have to understand what these email lists are like, for example:

  • This Email List is customers who bought iPhone X in August.
  • This customer list has signed up to try the product in the promotional month in June 2020.
  • Why do you need to know that? That’s because, only if you know who your customers are? What characteristics do they have? Therefore, you can have the next strategies and tactics to take care, increase sales or have effective ways to reach customers for the business.

For case with: List of clients who attempt the item

  • What will the next step do to increase sales?
  • Email customer care by asking how they use the product?
  • Send an Email with an attractive offer
  • Understanding your customers is the core of marketing.

C. The value of Email Database for businesses

According to a survey, most businesses pay less attention to building customer databases and storing customer information. When looking for the third party service they often ask the following: “My side does not have Email data, how are you?” or “Does your party provide data, I want to use Email Marketing but the database is very limited.”

How strange, are all business owners who have been in business for quite a long time without even getting the most basic customer list. Fear that by doing so, our business is no different than throwing money through the window.

Do you know why? Because the marketers were not afraid to work day and night, they had a headache, brainstorming creative ideas and preparing to spend money to communicate with the sales target to increase sales. But in return, they only received a pure database file. Really wasteful beyond imagination.

Feel lucky because you have a really good Email database file, just like the Facebook Audience file, or Google Cookies, you own it forever. You do not need to worry when your advertising account is locked, then you lose your customer data file like Facebook or Google, you already have an Email file and you can use any tool to send Customer Care Email.In addition, general data protection regulations (GDPR) is complianted by companies about data protection and privacy standards. It is a SUSTAINABLE VALUE.

D. Email List & Email campaign

A quality Email list will bring successful Email Marketing campaigns because:

  • You know who you are sending to
  • You know how your customers like the content
  • You know how your customers have the habit of reading Email
  • You know when sending an Email will bring the best open rates
  • You succeed because you know your customers in the palm of your hand.

2. Changing client information data – have to be or need to not? 

How to explain to you the use of email lists through trading, buying and selling is in the wrong direction to help you understand that we should not spend effort and time on meaningless things?

In the previous section, you already know the value of Email lists as well as determining what a good Email list is, you will have a different, intuitive and logical view before starting to build lists. Email Marketing.

Before buying, selling and exchanging emails, have you ever thought to yourself, “Should you trust the seller of your data?”. Maybe you’ll not accept it 100%, a fear will show up in your brain and in your intellect will emerge a arrangement of questions like:

  • Is the data you have purchased alone or not?
  • List of thousands of CEOs so cheap, is this a scam?
  • Where does this data come from, how can I verify its accuracy?

A series of questions that come to mind make you think twice before deciding whether to buy or not. But then … you decide to BUY. You are afraid of wasting an opportunity that makes it impossible for you to rest assured to sleep on a pillow. So you have caught the “first trap” – Database in building property values ​​for you and your business.

Have crashed into TB should follow. You start learning about the email service providers, trying to send as many emails as possible, as soon as possible because you want to verify your listing, want to sell and recover the money spent. buy data. By this step, you have fallen into the “second trap” – that is SPAM Email.

Once you fall into the two traps as above and the effect is not as expected, you will have no way to get rid of negative thoughts, your thoughts will be like:

  • It turns out Email Marketing is so, ineffective, sending so much that no one calls to ask about the product
  • Email Marketing is SPAM, but there is no hell

The value you receive is completely worth the value you have spent. Email if it’s just buying data and sending it, then waiting for the sale to rush, maybe the whole world is already rich, right? Therefore, do not think about buying and selling email lists, because the value you receive will be a SOUND, not a 0 anymore, because before that you have to spend money, effort, time. things that bring no value.

But that is just the visible surface of the effectiveness you can see, there are many more harmful factors and they even directly affect your brand.

Your domain name is thrown into the Blacklist

Why is your domain blacklisted by email service providers such as Gmail and Hotmail? When you send such mass Email spam, the ESPs will track and save your email sending history including:

  • Sender’s name.
  • Email address used to send.
  • Content in Email: keywords related to brand, affiliate link in Email.
  • Domain name in Email you use.

All this information will be put into the spam filter of each provider, then evaluate and classify the quality and reputation of the email sender – the term will be called Reputation or Sender Score. The lower the index, the lower your confidence and the Email you send will fall into Spam or blocked. So, what is the Reputation index based on?

  • The number and percentage of corrupted emails on the total number of emails sent.
  • Number and percentage of recipients who stopped receiving messages.
  • Number and percentage of recipients marking you as spamming them.
  • Emails that you send are usually vulnerable to spam of the recipient

Emails that you send are usually vulnerable to spam of the recipient

As analyzed above, your falling into the Blacklist will make your Email vulnerable to spam, but not simply when you send the Email campaign, but even when you send emails dealing normally with customers. The same goes for goods. That is the most serious consequence that you need a lot of time to fix, the recovery time is from one to two months.

So do you want any emails sent to customers fall into the spam section or not?

3. Thinking in developing email lists

You all understand that if we think right, our actions will be right and will certainly succeed. So does the development of your Email list, the core of which is your mindset and opinion. You must understand that you are building sustainable assets and values ​​for yourself and your business, and it is worth the effort and effort to do. Once you’ve determined that, all your actions will revolve around it and you’ll gradually realize that this is not too difficult and you are bringing real value to your customers.

What is the “value for customers” mentioned above? That is the usefulness, insight, sympathy of you with your customers through in-depth articles on the issues they care about, attractive incentive policies, valuable benefits. The economic value customers will get when they come to you voluntarily. When you maintain these things, customers will always receive, always expect the email, the information you are giving. And at some point, customers will crave the value you bring to them. This is really great. You will do it completely when you THINKING right in developing a prospect list.

So really to think correctly, what would you need to determine?

  • Email is a sustainable asset: you must be thinking that you are building your property and creating a sustainable value for yourself.
  • Give first: let go before the values ​​you or yourself the business you have to build customer trust.
  • Do not push customers: all let customers voluntarily, find ways to let customers voluntarily give you their personal information. Do not force your customers to leave you if they feel uncomfortable.

With Marketers, everyone knows that there are many marketing tools, online media such as Facebook, Google, SEO … and Email Marketing are among them. But make sure not too many people understand the true value of Email Marketing and apply it successfully. We will learn together about the role and importance of Email Database and how to develop Email list. It is called true and long term.

1. The importance of a good Email list

A. What is Email List?

Mail List usually the list containing the contact data of each client recognized by individual mail addresses and other data areas in the event if any.

The most basic email list will only include the customer’s personal email address, so these lists will be very limited, then it is difficult for you to divide that list by different criteria. For a complete Email list, you should have at least the following fields: address, first name, last name, gender. Additional fields such as occupation, phone number, position, company.

Any marketer has a hard time collecting personal information from customers, so the experience and knowledge throughout this book will help you marketers to solve that problem in a simple way. Simple and easy.

B. What is a good Email list?

In your data,there are many of mail records, but have you ever asked yourself a question “Is this email list good or not? Is the data still good and usable? ”

Determining whether a Email list is good or not depends on many criteria, and you need to answer the following questions to answer what you want:

Where does your listing come from?

Many of you wonder if listings that are up for sale will work. There are indeed a lot of similar questions and the answer here will always be “Yes, if you want to impress your potential customers”.

Why is that, simply no one likes to receive letters but they do not know who you are? Do not understand what your product or service is? And it seems that you are bothering them, make sure they will not pay attention to your Email when they have to receive hundreds of other emails one day. So you’ve lost a potential customer you could have done better already.

However, that is only one of the minor reasons, the most important one here is related to SPAM – the eternal problem in Email Marketing. This reason is explained in more detail later in the book.

Has this list been used in the last 3 months?

What does this question mean? If you haven’t sent an email campaign for 3 months, your customers probably forgot who you are? And one thing is for sure, your customers are already in the hands of your competitors, so you have almost no opportunity to reach them, let alone closing sales and selling.

Do you know who the customers on that list are?

You don’t have to know every person in the email list you have, but at least you have to understand what these email lists are like, for example:

  • This Email List is customers who bought iPhone X in August.
  • This customer list has signed up to try the product in the promotional month in June 2020.
  • Why do you need to know that? That’s because, only if you know who your customers are? What characteristics do they have? Therefore, you can have the next strategies and tactics to take care, increase sales or have effective ways to reach customers for the business.

For case with: List of clients who attempt the item

  • What will the next step do to increase sales?
  • Email customer care by asking how they use the product?
  • Send an Email with an attractive offer
  • Understanding your customers is the core of marketing.

C. The value of Email Database for businesses

According to a survey, most businesses pay less attention to building customer databases and storing customer information. When looking for the third party service they often ask the following: “My side does not have Email data, how are you?” or “Does your party provide data, I want to use Email Marketing but the database is very limited.”

How strange, are all business owners who have been in business for quite a long time without even getting the most basic customer list. Fear that by doing so, our business is no different than throwing money through the window.

Do you know why? Because the marketers were not afraid to work day and night, they had a headache, brainstorming creative ideas and preparing to spend money to communicate with the sales target to increase sales. But in return, they only received a pure database file. Really wasteful beyond imagination.

Feel lucky because you have a really good Email database file, just like the Facebook Audience file, or Google Cookies, you own it forever. You do not need to worry when your advertising account is locked, then you lose your customer data file like Facebook or Google, you already have an Email file and you can use any tool to send Customer Care Email.In addition, general data protection regulations (GDPR) is complianted by companies about data protection and privacy standards. It is a SUSTAINABLE VALUE.

D. Email List & Email campaign

A quality Email list will bring successful Email Marketing campaigns because:

  • You know who you are sending to
  • You know how your customers like the content
  • You know how your customers have the habit of reading Email
  • You know when sending an Email will bring the best open rates
  • You succeed because you know your customers in the palm of your hand.

2. Changing client information data – have to be or need to not? 

How to explain to you the use of email lists through trading, buying and selling is in the wrong direction to help you understand that we should not spend effort and time on meaningless things?

In the previous section, you already know the value of Email lists as well as determining what a good Email list is, you will have a different, intuitive and logical view before starting to build lists. Email Marketing.

Before buying, selling and exchanging emails, have you ever thought to yourself, “Should you trust the seller of your data?”. Maybe you’ll not accept it 100%, a fear will show up in your brain and in your intellect will emerge a arrangement of questions like:

  • Is the data you have purchased alone or not?
  • List of thousands of CEOs so cheap, is this a scam?
  • Where does this data come from, how can I verify its accuracy?

A series of questions that come to mind make you think twice before deciding whether to buy or not. But then … you decide to BUY. You are afraid of wasting an opportunity that makes it impossible for you to rest assured to sleep on a pillow. So you have caught the “first trap” – Database in building property values ​​for you and your business.

Have crashed into TB should follow. You start learning about the email service providers, trying to send as many emails as possible, as soon as possible because you want to verify your listing, want to sell and recover the money spent. buy data. By this step, you have fallen into the “second trap” – that is SPAM Email.

Once you fall into the two traps as above and the effect is not as expected, you will have no way to get rid of negative thoughts, your thoughts will be like:

  • It turns out Email Marketing is so, ineffective, sending so much that no one calls to ask about the product
  • Email Marketing is SPAM, but there is no hell

The value you receive is completely worth the value you have spent. Email if it’s just buying data and sending it, then waiting for the sale to rush, maybe the whole world is already rich, right? Therefore, do not think about buying and selling email lists, because the value you receive will be a SOUND, not a 0 anymore, because before that you have to spend money, effort, time. things that bring no value.

But that is just the visible surface of the effectiveness you can see, there are many more harmful factors and they even directly affect your brand.

Your domain name is thrown into the Blacklist

Why is your domain blacklisted by email service providers such as Gmail and Hotmail? When you send such mass Email spam, the ESPs will track and save your email sending history including:

  • Sender’s name.
  • Email address used to send.
  • Content in Email: keywords related to brand, affiliate link in Email.
  • Domain name in Email you use.

All this information will be put into the spam filter of each provider, then evaluate and classify the quality and reputation of the email sender – the term will be called Reputation or Sender Score. The lower the index, the lower your confidence and the Email you send will fall into Spam or blocked. So, what is the Reputation index based on?

  • The number and percentage of corrupted emails on the total number of emails sent.
  • Number and percentage of recipients who stopped receiving messages.
  • Number and percentage of recipients marking you as spamming them.
  • Emails that you send are usually vulnerable to spam of the recipient

Emails that you send are usually vulnerable to spam of the recipient

As analyzed above, your falling into the Blacklist will make your Email vulnerable to spam, but not simply when you send the Email campaign, but even when you send emails dealing normally with customers. The same goes for goods. That is the most serious consequence that you need a lot of time to fix, the recovery time is from one to two months.

So do you want any emails sent to customers fall into the spam section or not?

3. Thinking in developing email lists

You all understand that if we think right, our actions will be right and will certainly succeed. So does the development of your Email list, the core of which is your mindset and opinion. You must understand that you are building sustainable assets and values ​​for yourself and your business, and it is worth the effort and effort to do. Once you’ve determined that, all your actions will revolve around it and you’ll gradually realize that this is not too difficult and you are bringing real value to your customers.

What is the “value for customers” mentioned above? That is the usefulness, insight, sympathy of you with your customers through in-depth articles on the issues they care about, attractive incentive policies, valuable benefits. The economic value customers will get when they come to you voluntarily. When you maintain these things, customers will always receive, always expect the email, the information you are giving. And at some point, customers will crave the value you bring to them. This is really great. You will do it completely when you THINKING right in developing a prospect list.

So really to think correctly, what would you need to determine?

  • Email is a sustainable asset: you must be thinking that you are building your property and creating a sustainable value for yourself.
  • Give first: let go before the values ​​you or yourself the business you have to build customer trust.
  • Do not push customers: all let customers voluntarily, find ways to let customers voluntarily give you their personal information. Do not force your customers to leave you if they feel uncomfortable.

With Marketers, everyone knows that there are many marketing tools, online media such as Facebook, Google, SEO … and Email Marketing are among them. But make sure not too many people understand the true value of Email Marketing and apply it successfully. We will learn together about the role and importance of Email Database and how to develop Email list. It is called true and long term.

1. The importance of a good Email list

A. What is Email List?

Mail List usually the list containing the contact data of each client recognized by individual mail addresses and other data areas in the event if any.

The most basic email list will only include the customer’s personal email address, so these lists will be very limited, then it is difficult for you to divide that list by different criteria. For a complete Email list, you should have at least the following fields: address, first name, last name, gender. Additional fields such as occupation, phone number, position, company.

Any marketer has a hard time collecting personal information from customers, so the experience and knowledge throughout this book will help you marketers to solve that problem in a simple way. Simple and easy.

B. What is a good Email list?

In your data,there are many of mail records, but have you ever asked yourself a question “Is this email list good or not? Is the data still good and usable? ”

Determining whether a Email list is good or not depends on many criteria, and you need to answer the following questions to answer what you want:

Where does your listing come from?

Many of you wonder if listings that are up for sale will work. There are indeed a lot of similar questions and the answer here will always be “Yes, if you want to impress your potential customers”.

Why is that, simply no one likes to receive letters but they do not know who you are? Do not understand what your product or service is? And it seems that you are bothering them, make sure they will not pay attention to your Email when they have to receive hundreds of other emails one day. So you’ve lost a potential customer you could have done better already.

However, that is only one of the minor reasons, the most important one here is related to SPAM – the eternal problem in Email Marketing. This reason is explained in more detail later in the book.

Has this list been used in the last 3 months?

What does this question mean? If you haven’t sent an email campaign for 3 months, your customers probably forgot who you are? And one thing is for sure, your customers are already in the hands of your competitors, so you have almost no opportunity to reach them, let alone closing sales and selling.

Do you know who the customers on that list are?

You don’t have to know every person in the email list you have, but at least you have to understand what these email lists are like, for example:

  • This Email List is customers who bought iPhone X in August.
  • This customer list has signed up to try the product in the promotional month in June 2020.
  • Why do you need to know that? That’s because, only if you know who your customers are? What characteristics do they have? Therefore, you can have the next strategies and tactics to take care, increase sales or have effective ways to reach customers for the business.

For case with: List of clients who attempt the item

  • What will the next step do to increase sales?
  • Email customer care by asking how they use the product?
  • Send an Email with an attractive offer
  • Understanding your customers is the core of marketing.

C. The value of Email Database for businesses

According to a survey, most businesses pay less attention to building customer databases and storing customer information. When looking for the third party service they often ask the following: “My side does not have Email data, how are you?” or “Does your party provide data, I want to use Email Marketing but the database is very limited.”

How strange, are all business owners who have been in business for quite a long time without even getting the most basic customer list. Fear that by doing so, our business is no different than throwing money through the window.

Do you know why? Because the marketers were not afraid to work day and night, they had a headache, brainstorming creative ideas and preparing to spend money to communicate with the sales target to increase sales. But in return, they only received a pure database file. Really wasteful beyond imagination.

Feel lucky because you have a really good Email database file, just like the Facebook Audience file, or Google Cookies, you own it forever. You do not need to worry when your advertising account is locked, then you lose your customer data file like Facebook or Google, you already have an Email file and you can use any tool to send Customer Care Email.In addition, general data protection regulations (GDPR) is complianted by companies about data protection and privacy standards. It is a SUSTAINABLE VALUE.

D. Email List & Email campaign

A quality Email list will bring successful Email Marketing campaigns because:

  • You know who you are sending to
  • You know how your customers like the content
  • You know how your customers have the habit of reading Email
  • You know when sending an Email will bring the best open rates
  • You succeed because you know your customers in the palm of your hand.

2. Changing client information data – have to be or need to not? 

How to explain to you the use of email lists through trading, buying and selling is in the wrong direction to help you understand that we should not spend effort and time on meaningless things?

In the previous section, you already know the value of Email lists as well as determining what a good Email list is, you will have a different, intuitive and logical view before starting to build lists. Email Marketing.

Before buying, selling and exchanging emails, have you ever thought to yourself, “Should you trust the seller of your data?”. Maybe you’ll not accept it 100%, a fear will show up in your brain and in your intellect will emerge a arrangement of questions like:

  • Is the data you have purchased alone or not?
  • List of thousands of CEOs so cheap, is this a scam?
  • Where does this data come from, how can I verify its accuracy?

A series of questions that come to mind make you think twice before deciding whether to buy or not. But then … you decide to BUY. You are afraid of wasting an opportunity that makes it impossible for you to rest assured to sleep on a pillow. So you have caught the “first trap” – Database in building property values ​​for you and your business.

Have crashed into TB should follow. You start learning about the email service providers, trying to send as many emails as possible, as soon as possible because you want to verify your listing, want to sell and recover the money spent. buy data. By this step, you have fallen into the “second trap” – that is SPAM Email.

Once you fall into the two traps as above and the effect is not as expected, you will have no way to get rid of negative thoughts, your thoughts will be like:

  • It turns out Email Marketing is so, ineffective, sending so much that no one calls to ask about the product
  • Email Marketing is SPAM, but there is no hell

The value you receive is completely worth the value you have spent. Email if it’s just buying data and sending it, then waiting for the sale to rush, maybe the whole world is already rich, right? Therefore, do not think about buying and selling email lists, because the value you receive will be a SOUND, not a 0 anymore, because before that you have to spend money, effort, time. things that bring no value.

But that is just the visible surface of the effectiveness you can see, there are many more harmful factors and they even directly affect your brand.

Your domain name is thrown into the Blacklist

Why is your domain blacklisted by email service providers such as Gmail and Hotmail? When you send such mass Email spam, the ESPs will track and save your email sending history including:

  • Sender’s name.
  • Email address used to send.
  • Content in Email: keywords related to brand, affiliate link in Email.
  • Domain name in Email you use.

All this information will be put into the spam filter of each provider, then evaluate and classify the quality and reputation of the email sender – the term will be called Reputation or Sender Score. The lower the index, the lower your confidence and the Email you send will fall into Spam or blocked. So, what is the Reputation index based on?

  • The number and percentage of corrupted emails on the total number of emails sent.
  • Number and percentage of recipients who stopped receiving messages.
  • Number and percentage of recipients marking you as spamming them.
  • Emails that you send are usually vulnerable to spam of the recipient

Emails that you send are usually vulnerable to spam of the recipient

As analyzed above, your falling into the Blacklist will make your Email vulnerable to spam, but not simply when you send the Email campaign, but even when you send emails dealing normally with customers. The same goes for goods. That is the most serious consequence that you need a lot of time to fix, the recovery time is from one to two months.

So do you want any emails sent to customers fall into the spam section or not?

3. Thinking in developing email lists

You all understand that if we think right, our actions will be right and will certainly succeed. So does the development of your Email list, the core of which is your mindset and opinion. You must understand that you are building sustainable assets and values ​​for yourself and your business, and it is worth the effort and effort to do. Once you’ve determined that, all your actions will revolve around it and you’ll gradually realize that this is not too difficult and you are bringing real value to your customers.

What is the “value for customers” mentioned above? That is the usefulness, insight, sympathy of you with your customers through in-depth articles on the issues they care about, attractive incentive policies, valuable benefits. The economic value customers will get when they come to you voluntarily. When you maintain these things, customers will always receive, always expect the email, the information you are giving. And at some point, customers will crave the value you bring to them. This is really great. You will do it completely when you THINKING right in developing a prospect list.

So really to think correctly, what would you need to determine?

  • Email is a sustainable asset: you must be thinking that you are building your property and creating a sustainable value for yourself.
  • Give first: let go before the values ​​you or yourself the business you have to build customer trust.
  • Do not push customers: all let customers voluntarily, find ways to let customers voluntarily give you their personal information. Do not force your customers to leave you if they feel uncomfortable.

Why emphasize thinking when developing or building a database first, because here we need to clarify our own thoughts and thoughts. If you do not identify this you will be misguided when using Email Marketing right from the start and this book will no longer be valuable to you. On the contrary, when you have identified your thoughts, one of the best and most important parts of the book will be revealed, which is “Methods of building a customer email list”. Hopefully the above article, which can help you better understand the role and importance of Email Database and how to develop Email list which is called true and long term for your business.

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