There are different factors that influence the success of an ICO promotion. It has to do with how well the company is able to build a team, partner with reputable influencers and publications, and execute its marketing plan. I decided to put together this blog post about how you can improve your chances for success by figuring out what these factors are and doing your best to address them beforehand.
1. PROMOTIONS
To give your ICO the best chance to rise above the competition, you’re going to have to promote it Bitcoin. Promotion is a relatively easy part of the process, but still very important. Your plan of attack should include a number of different major and minor promotions set months apart from one another. A major promotion could be something that you do during an established event, a minor one could be a sponsored blog post or a privately hosted press release.
2. THE TEAM
The ICO project itself is only as strong as the team supporting it, and the same applies to promoting the ICO seo link building. You need to develop the team carefully, thinking through such considerations as how many people are needed and what they should be doing. For example, if you have a complicated product that needs marketing and development, you’re going to require a different type of team than if you’re just offering an already existing service on another platform for digital currency payments.
3. THE ICO ITSELF
The ICO has to be your star player if you want to get the most out of it, so it’s important that you think through all of its different aspects. You really can’t prep enough, and you have to base every decision on logic and reason, not emotion. If your product is good and you have a strong team backing it up, then there’s no reason why your ICO shouldn’t be successful.
4. PUBLICATIONS
Finally, we come to one of the most important aspects about how to promote an ICO – picking the right publications for promotion purposes. Publications are a great way to get the word out quickly and without hesitation, but you have to be careful. You don’t want to spread yourself too thin and end up with a bunch of publications that don’t really have anything to do with your ICO and end up doing more harm than good.
5. INFLUENCERS
Influencers are another great route for publicity, but they can also be the biggest pain in the neck for you if you don’t play your cards right. There are many different types of influencers that can help you out, from large corporate media outlets like Forbes , to industry experts like Vitalik Buterin . It all comes down to which ones you think will help you the most, but that can be difficult to determine on your own. You could always try a service like CoinTraffic that allows you to pick and choose with ease what influencers would be best for your ICO. Know all about guest posting sites.
6. EVENTS
Events are another good way to get publicity, as well as make new friends. There are a lot of conferences out there where you can talk about your ICO and have others talk about theirs, so this is a good route for promotion if you’re looking for something more structured than simply meeting up with people online or hosting webinars. You’ll want to pick events that have the most coverage or reach in order to get the word out very quickly.
7. BLOGS
Blogs are a good way to get a lot of exposure, but they can be very time consuming and require a lot of work. You need to write blog posts that are intelligent and entertaining, with an eye towards getting the information out there before someone else does. It’s also important that you get your blog content on other platforms besides just the blog itself, like Reddit and Steemit, so that your readership picks up on it easily when they’re browsing their news feeds.
8. REDDIT
Reddit has become a popular place for ICOs, so it’s definitely one you should consider when you’re considering how you’re going to promote your ICO. Redditors are very opinionated, so you have to be careful not to spook them with a bunch of sensational statements. You can also use Reddit as a research tool, checking out the top posts and seeing how they’re doing. Keep an eye on your analytics and know what’s working and what’s not, and alter your strategy accordingly.
9. STEEMIT
Steemit is a site that enables users to create their own content by rewarded with tokens for their work, which is more or less like blogging for money after all. A good way to promote your ICO here would be to write a blog post, but also create interesting and unique content that will help you accumulate tokens. Even if you don’t succeed in getting the word out on your blog through Steemit, there’s still a chance that people will catch wind of it elsewhere.
10. WEBINARS
Webinars are another great tool for communicating with people and providing them with information about what’s going on with your ICO. You can reach thousands of people at once and make sure that they have the opportunity to follow up with any questions they have about what you’re selling or how it works.
